In the early days webmasters earned money through banners and pop-ups. After a while visitors where annoyed by the pop-ups and where getting "ad blind" for the banners. Because browsers had made popup blockers webmasters couldn't rely on those kind of advertising anymore.
And then there was Google! With their Google Adsense program they opened a whole new world for webmasters. You just have to create an Adsense account, fill some details and Google provide you with a code. Just place that code somewhere on your website and boom! Google serves ads related to your content.
With Google adsense the whole advertising business was taken to another level. When you can display ads on your website related to your content you can bet on it that it will increase your click thru rate! google ad blocker
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Nowadays a lot of webmasters are depending on Google Adsense. Some people are making a couple bucks a day, others are millionaires.
Unfortunately there are always people that hate ads and want to do something about it. You've seen it with the popup blockers..
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